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MAX MARA

The essentiality of elegance, the simplicty of luxury

Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.

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In September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses.Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color.The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show.Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.

The new Max Mara Eyewear collection transposes the timeless value of art and the excellence of vintage design into a dimension of contemporary style. The quality of materials and aesthetic innovation speak of elegance and of a feminine personality.The styles from the collection recount a story of beauty, giving life to appealing silhouettes with fine detailing. The frames are inspired by the charisma and work of Eileen Gray and Lee Miller, while the brand’s iconic monogram logo designed by Erberto Carboni is reinterpreted as a unique pattern that lends a glamorous look to the new Max Mara sunglasses and optical frames.

FW 2022 COLLECTION

Art and design for a collection capable of reinterperting the canons of aesthetics