{"id":36380,"date":"2023-05-05T07:18:59","date_gmt":"2023-05-05T07:18:59","guid":{"rendered":"https:\/\/stg.marcolin.com\/?p=36380"},"modified":"2023-05-05T11:53:52","modified_gmt":"2023-05-05T09:53:52","slug":"giornata-internazionale-della-terra-lets-green-the-planet","status":"publish","type":"post","link":"https:\/\/stg.marcolin.com\/it\/stories\/tell-me-a-story\/giornata-internazionale-della-terra-lets-green-the-planet\/","title":{"rendered":"Giornata internazionale della terra"},"content":{"rendered":"<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n                        <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Ogni anno, un mese e un giorno dopo l\u2019equinozio di primavera, il mondo si stringe intorno alla Terra per celebrarla in una giornata internazionale che ricorre, da oltre 50 anni, il 22 aprile: si tratta di una delle call to action pi\u00f9 significative in termini di partecipazione a livello globale e ha a cuore la salvaguardia del pianeta. Marcolin, sensibile al tema, risponde all\u2019appello e dal 2021, sceglie di partecipare allo sviluppo di progetti sostenibili in collaborazione con Treedom, la piattaforma digitale che permette di regalare e scegliere alberi autoctoni da piantare a distanza, conoscerne la storia e attribuire loro un nome. Seguirne poi lo sviluppo, attraverso un \u201cTree Diary\u201d che ne riporta la crescita attraverso foto e report periodici, comodamente da casa, fa parte della storia. Quel che c\u2019\u00e8 dietro, per\u00f2, \u00e8 ben pi\u00f9 di una nota di colore: quel verde, che sulla mappa del mondo di Treedom non compare, racconta la tensione concreta verso un ideale.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n                        <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>A beneficio dell\u2019ambiente &#8211; dal 2010 a oggi, grazie a Treedom, sono stati piantati 3,5 milioni di alberi, coinvolgendo pi\u00f9 di 75000 agricoltori in 17 Paesi del mondo, il che significa compensare il livello delle emissioni di CO2, proteggere la biodiversit\u00e0 degli ambienti e agire concretamente per contrastare l\u2019erosione del suolo e le conseguenze della deforestazione. L\u2019altro volto di questa storia parla la lingua delle comunit\u00e0 locali il cui ritorno si misura in termini di maggiore benessere sociale e di sicurezza<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"row padding--new-big wrapperContent\">\n    <div class=\"articleContent j-articleContent\">\n                <h2 class=\"articleContent__title\">\n            <span class=\"articleContent__titleUnderline j-titleUnderlineAnimation\">\n                        <\/span>\n        <\/h2>\n        <div class=\"articleContent__richtext\">\n            <p>Il progetto di Marcolin, in partnership con Treedom e Timberland Eyewear, brand presente nel suo portfolio dal 2003 \u2013 sponsorizza per tre anni, attraverso Treedom, la piantumazione di 10.000 alberi, geolocalizzati mediante codici ID, per consentire a ogni sostenitore di seguirne l\u2019evoluzione e il progetto relativo nei diversi continenti del mondo coinvolti. 14.985 alberi, dai nomi singolari \u2013 come l\u2019arbusto di Grevillea che cresce in Kenya e raggiunge i 10-12 metri d\u2019altezza e produce i caratteristici fiori gialli il cui nettare, attraendo le api, favorisce la vitale opera di impollinazione delle piante, sono stati piantati in 10 paesi, ma anche grazie al precedente accordo tra Treedom e Timberland, impegnato a piantare 50 milioni di alberi in tutto mondo entro il 2025, \u00e8 possibile vedere crescere una vera e propria foresta diffusa, un albero alla volta, sotto le cure dei rispettivi custodi.<\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[118],"tags":[],"class_list":["post-36380","post","type-post","status-publish","hentry","category-tell-me-a-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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